NBCUniversal’s scannable ShoppableTV takes viewers directly to e-commerce sites

NBCUniversal is launching a new feature it hopes will increase conversion rates for advertisers. Called ShoppableTV, it displays QR codes during specific moments in TV shows and take viewers directly to e-commerce sites once scanned. The company says this is the first time QR codes […]

The EU will reportedly investigate Apple following anti-competition complaint from Spotify

The spat between Spotify and Apple is going to be the focus on a new investigation from the EU, according to a report from the FT. The paper reported today that the European Commission (EC), the EU’s regulatory body, plans to launch a competition inquiry […]