Netflix Is Using ‘The Defenders’ to Understand Its Audience
Todd Yellin is pretty sure his wife would have never watched Jessica Jones if he hadn’t tricked her. She’s not a fan of shows based on comic books, and even though he’s a Netflix exec, nepotism wouldn’t have been enough to make her tune in. Yet he knew she’d love it. So Yellin did what Netflix often does to woo users: He played to her interests by mentioning the strong female lead and rave…