New story in Technology from Time: Fitbit’s First Smartwatch Is Finally Going After the Apple Watch
Fitbit’s devices have straddled the line between fitness tracker and smartwatch for years. No longer — the company’s first bona fide smartwatch, dubbed the Fitbit Ionic, will cost buyers $299, and it arrives this October. Fitbit is betting the Ionic’s health-focused features will differentiate it from natural rivals like Apple, though Cupertino has focused more closely on health in recent years,…