Whisk, the smart food platform that makes recipes shoppable, acquires competitor Avocando

Whisk, the U.K. startup that has built a B2B data platform to power various food apps, including making online recipes ‘shoppable’, has acquired Avocando, a competitor based in Germany. The exact financial terms of the deal remain undisclosed, although TechCrunch understands it was all-cash and […]

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats […]