YouTube and Pinterest Influencers Almost Never Disclose Marketing Relationships

If you search for the millennial makeup brand Glossier on YouTube, one of the first results likely to appear is from Olivia Jade, a fashion and beauty vlogger with over one million subscribers. Her 2017 video “First Impression & Review of Glossier Makeup” has garnered […]

New story in Business from Time: Nike Helped Create Sneaker Culture. Now it’s Catering to Female ‘Sneakerheads’

In the 1980s, Nike helped launch “sneaker culture” with the release of Michael Jordan’s Air Jordans. “Sneakerheads,” people who collect and obsess over kicks, were born and today help fuel a $1 billion sneaker resale market. But women have been historically left out. The athletic […]