Lyft’s newest feature could convince more women to drive for the ride-hailing app

Lyft rolled out a new feature Tuesday in five U.S. cities including Chicago and San Francisco that lets women and nonbinary drivers set a preference for picking up only women riders. The preference feature, called Women+ Connect, could help Lyft attract more women drivers to […]

Lyft aims to match women and nonbinary riders and drivers with each other more often

Lyft has announced an initiative that aims to bolster safety for riders and drivers who identify as women or nonbinary. Women+ Connect is a feature that gives women and nonbinary drivers the option to match with women and nonbinary riders more often. Lyft says this […]