California will require fingerprint screening for Uber drivers to provide rideshares to minors

California is introducing new requirements aimed at protecting young passengers traveling alone in taxis and rideshares. The California Public Utilities Commission is requiring drivers to pass a fingerprint background check in order to provide a ride to an unaccompanied minor. According to TechCrunch, transit companies […]

Myntra enters India’s quick-commerce race with 30-minute apparel delivery

Myntra, India’s largest fashion e-commerce firm, on Thursday launched “M-Now,” its quick-commerce offering that promises to deliver apparel and other lifetstyle accessories within 30 minutes. Retailers in India are rushing to meet changing consumer behavior and expectations, particularly fast deliveries of groceries, beauty and lifestyle […]

TikTok partners with Nielsen to track cross-media ad campaign performance

TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says the partnership will allow advertisers to get a better understanding of TikTok’s contribution to audience […]