New story in Business from Time: You Can Finally Buy This Beloved Discount Cosmetics Line in Stores
Sephora will soon start selling a popular makeup with a very affordable price tag.
The retailer announced it will be stocking its shelves with ColourPop cosmetics — the online makeup sensation that sells its popular liquid lipsticks for $6 — in November. The move marks the first time Sephora will carry bargain beauty products that are on par with drugstore brand prices.
ColourPop has…