Atari partners with LGBT Media to make more inclusive games
There are clear incentives on both sides of the deal. For Atari, this is about cornering a relatively untapped market. Witeck Communications estimated in 2013 that the LGBTQ community would have $830 billion in buying power, and Atari hopes to profit while other software companies leave money on the table. For LGBT Media, it’s a chance to boost its reach by associating with an “iconic” brand.…