Netflix is making gains on live TV as viewers’ first choice for watching shows

Netflix is making gains on live TV as viewers’ first choice for watching shows

Netflix’s subscriber count is soaring and the company is investing billions into original content, but according to a new report published by Marketing Charts today, live TV is still the first place around half of TV viewers go first when they want to watch a show. However, for roughly one in five viewers, or 19 percent, their “default” source for TV programming is now Netflix. That figure is up…

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