Fitbit’s First Real Smartwatch Puts Fitness First
By the time Fitbit decided to make a smartwatch, it was already behind. It was 2014, and Apple had already announced its watch at its annual fall event. Android Wear was on its way to building up an ecosystem of watches, and Pebble had been around for years. Fitbit, meanwhile, was still busy cranking out generation after generation of simple fitness trackers you could slap on your wrist. Every…