Apple TV 4K movies could cost $20, but studios want more
Apple isn’t the first company to offer 4K purchases. Vudu has been selling UHD titles for years, and it typically tags them at $30 (though some newer films go for $25). If Apple wants to have a tactical advantage over Vudu, which is one of its biggest competitors at this point, it’ll definitely want to undercut them somehow. Making things even more complicated, Vudu just recently launched an…