WhatsApp now deals in customer support for businesses
The move represents the Facebook-owned company’s first real attempt at monetizing its service. It’s not clear exactly how this will work yet, although CEO Jan Koum has noted in the past that businesses, not users, will foot the bill. And it seems the platform will extend beyond basic broadcast marketing and basic customer assistance. In a blog post from 2016 Koum hypothesized WhatApp’s billion…