Wow. @NBA experimenting with in app micro-transactions, offering 4th quarter of a game for $0.99. The future is here. pic.twitter.com/pu602ZAokn — Vasu Kulkarni (@Vasu) March 24, 2018 The association hasn’t officially announced the offering yet, so it’s looking very much like an experiment that’s not exactly surprising. As The Verge noted, NBA commissioner Adam Silver …
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